STARS FOR HEROES 2014
CARL’S JR. AND HARDEE’S RAISE $1.1 MILLION
FOR U.S. MILITARY CHARITIES
Annual Stars for Heroes fundraiser donates to USA Cares, Dream Foundation
and other military and veteran charities
CARPINTERIA, Calif. – November 11, 2014 – CKE Restaurants Holdings, Inc., parent company of Carl’s Jr.® and Hardee’s® restaurant chains, today reported its annual Stars for Heroes™ in-store fundraising campaign raised more than $1.1 million this year to benefit U.S. military families and veterans. Funds raised in 2014 go directly to national beneficiaries USA Cares and Dream Foundation’s “Dreams for Veterans” as well as to regional military charities with existing ties to individual Carl’s Jr. and Hardee’s restaurant communities.
Since 2011, the Stars for Heroes program has harnessed the national reach of CKE’s company-operated and franchise restaurants as well as the generosity of customers to support U.S. military veterans.
“Supporting active duty and military veterans is part of our Carl’s Jr. and Hardee’s heritage,” Andy Puzder, chief executive officer of CKE Restaurants. “And, over the last four years, Stars for Heroes has raised more than $3.5 million to support U.S. military families. This year we exceeded our fundraising goal and I’m very proud of our CKE employees, Carl’s Jr. and Hardee’s franchisees and restaurant crews who made this happen. Despite the economically challenging times we live in, our customers and employees stepped up and demonstrated an outpouring of support for the brave men and women of the U.S. military who will receive these funds for their times in need.”
STARS FOR HEROES BENEFICIARIES
Puzder, CKE Restaurants, the Star Franchise Association (Carl’s Jr. franchisees) and the International Hardee’s Franchise Association were recently honored for their commitment to USA Cares at the charity’s annual gala in Louisville, KY.
“USA Cares has been helping military families for over 10 years and we are happy to have the support of CKE Restaurants and the Stars for Heroes campaign for the fourth year in a row,” said Peter Giusti, president of USA Cares. “The Stars for Heroes donation goes directly to active duty soldiers, veterans, and National Guard members and their families who have bravely served our country and need a little extra help to ease financial distress as well as improving public awareness of this cause.”
Since 1993, Dream Foundation has been a regular charity partner of CKE and for the past three years, the foundation has received Stars for Heroes funds.
“The long-term support of CKE, Carl’s Jr. and Hardee’s has helped us fulfill the dreams of hundreds of military veterans and their families through the years,” said Kisa Hyer, executive director of Dream Foundation. “In fact, it was the Stars for Heroes campaign and CKE’s desire for us to create a veteran-specific program that was the impetus for us to create our Dreams for Veterans initiative that we are launching soon.”
In addition to the two national beneficiaries, CKE selected Lone Survivor Foundation and Stand Up and Play to receive Stars for Heroes funds. Dozens of other regional charities also were selected by the Carl’s Jr. and Hardee’s franchise associations.
Since its creation in 2011, the Stars for Heroes program has supported more than 75 U.S. military charities. During the in-store campaign, restaurant guests donated $1 and received a commemorative “Stars for Troops” cutout to personalize and place on display in the restaurant. As a thank you for their donation, customers received $10 worth of Carl’s Jr. or Hardee’s coupons to use toward future purchases. For more information about the Stars for Heroes national beneficiaries, visit their websites at www.dreamfoundation.org and www.usacares.org.