Welcome to the website for the 2019 SFA Conference!

Registration is CLOSED! For inquiries please contact Calina Borja at calina@starfran.com

SCAM ALERT! It has been brought to our attention that a company called Global Expo Travel is contacting our members claiming they are SFA travel representatives. We have no knowledge of this company, nor they work with us in any way! We urge you NOT to use this company for any SFA conference related matters and book directly with the the hotel.

For inquires please contact Calina Borja at calina@starfran.com

Scroll down for Agenda and additional information.

Agenda

Sunday, September 22

Registration 3:00 – 7:00 pm & 8:30 – 9:30 pm Santa Rosa

Vendor Meet and Greet with the SFA Board 4:00-5:00 pm   Capra A

Welcome Reception & Dinner 6:00 – 9:00 pm   Waterfall Lawn

 

Monday, September 23

Breakfast   7:00 – 9:00 am   Fiesta 7-8-9

Extended Registration 7:30-9:30 am   Santa Rosa

Welcome/Opening Session 8:30 am   Fiesta 1-6   All Attendees

CKE/Franchisees* Closed Session 9 am

Afternoon Sessions or Optional Open Afternoon TBD

Pink Flamingo Dinner 6:00-9:00 pm Tennis Pool – Sponsored by Coca Cola     (Casual Attire or Beach Wear)

 

Tuesday, September 24

Breakfast  7:00 – 9:00 am   Main Lawn

SFA Member Meeting* 8:30 – 11:00 am   Frank Capra Room

Extended Registration 9:00 – 10:00 am   Santa Rosa

Vendor Meet and Greet with CKE 10-11 am   Fiesta 3,4,6

Sponsored Group Activities  11:30 am

Outdoor Dinner at Greta Garbo’s House  6:30 – 9:30 pm   La Casa (on property) Casual Attire

Wednesday, September 25

Breakfast   7:00 – 9:00 am   Main Lawn

Franchisee Meeting/Round Tables  8-10 am   Frank Capra ABDE

Vendor Show Set Up   8:30 – 11:30 am   Fiesta 7-14

CKE/Franchisees Q&A* 10:00 – 11:00 am   Frank Capra ABDE

Vendor Show 12:00 – 3:30 pm  Fiesta 7-14   

Cocktail Reception with Frank Sinatra  6:00 – 7:00 pm   Fiesta Plaza

Silver Screen Gala – Vendor Appreciation Dinner 7:00 9:00 pm   Fiesta 1-6       Cocktail Attire

 

Thursday, September 26

Departures

Attire: Business Casual for all meetings. Sunday and Monday night dinners are casual. Wednesday night gala is cocktail attire, tie optional.

* Events marked with star (*) are only open to franchisees.

Hotel Accommodations

La Quinta Resort & Club
49-499 Eisenhower Drive
La Quinta, CA 92253

Rooms are $179/night in our block. Reservations cut-off is August 30, 2019.

To reserve call 1-760-564-4111 and refer to Star Franchise Association group (code ZSTAR)

SCAM ALERT! It has been brought to our attention that a company called Global Expo Travel is contacting our members claiming they are SFA travel representatives. We have no knowledge of this company, nor they work with us in any way! We urge you NOT to use this company for any SFA conference related matters and book directly with the the hotel.

Activities

Tuesday – Conference Activity Day

All registered conference attendees can choose one of these sponsored activities for Tuesday, September 24, 2019. Register early as space is limited on some activities.

San Andreas Fault Jeep Tour

Extraordinary scenery abounds as your jeep winds its way through the labyrinth of geological cuts and canyons of the San Andreas Fault Zone as your naturalist guide entertains you with stories about the plants, animals, geology, and history of the California desert. On this exciting 4WD adventure you will experience the twisted and tortured landscape of an active earthquake fault system as your guide describes the geology of the area. Guests will explore a natural Palm oasis, tour a recreated Cahuilla Indian Village as they learn how our local Native American Tribe lived hundreds of years ago, and journey through the labyrinth of cuts and canyons of the San Andreas Fault zone as their Jeep winds its way through spectacular canyons thrust up by earthquakes and carved by wind, water and time.

A voucher for lunch at La Quinta prior to the tour is provided. This tour is full of adventure, nature and a chance to see one of California’s most infamous geographic features. The tour departs at 1 pm.

Palm Springs Architecture & Celebrity Tour

Experience Palm Springs world-famous, Mid-century Modern architecture, on a personally guided tour with one of California’s knowledgeable architectural tour professionals. This tour is a fascinating exploration of the city’s unique concentration of modernist homes and buildings. Learn about a remarkable group of architects, builders and celebrity clients, and listen to the back stories that add life, humor, intrigue and awe to Palm Springs’ extraordinary modernist legacy.

Couple the homes with their owners as your guide will weave history, trivia and unique lifestyles of the rich and famous who lived, and still live here! You might even spot Leonardo Di Caprio outside his Palm Springs digs.  Learn who did what with whom in these unique homes!

During the tour, in true Palm Springs fashion, you will stop at a mid-century modern restaurant in Downtown Palm Springs, for a classic martini, just like Frank Sinatra used to love.  You’ll have time for browsing in Old Palm Springs’ unique shops at the end of the tour.  Box lunch provided for this tour. Tour departs at noon.

Golf at La Quinta’s Mountain Course

Carved by time between some of the oldest and newest mountain ranges in North America, is La Quinta Resort & PGA WEST, a world famous golf resort on property of our hotel. Challenge your game on the Mountain Course, one of the courses that comprise La Quinta’s 90 holes of championship golf designed by three golf legends. Feature holes on the Mountain course (designed by Pete Dye) include the left doglegged 4th, the par three 5th and the 400-yard uphill 6th. On the back nine, the signature hole 16th (played downhill to a Dye-trademark island green) is a par three where some golfers might think it’s worth an 18-hole green fee just to play this one hole. Challenge yourself on a course some golfers only dream of playing!  Box lunch provided on course. Shotgun start at Noon.

Spa Treatment at Spa La Quinta

Step into a world of tranquil serenity at the award-winning Spa La Quinta. Featured in the Top 50 Spas in America, the spa’s Spanish Colonial architecture provides a luxurious setting in which to be pampered.

Choose between a massage or a facial. Your Spa Activity is up to you, as a $160 credit towards your treatment will be applied at time of service. The remainder of your treatment and gratuity will by an on your own cost. You must contact the Spa and make your appointment. Appointments must be secured by credit card at time of booking. The $160 credit will be applied after treatment is received. If you cancel your appointment less than a week prior to it, or if you fail to show up, your credit card will be charged for the cost. If you book an appointment, but need to cancel due to unforeseen circumstances a week prior, or less, please contact Calina and we can possibly utilize the slot for someone on the wait list.

A lunch voucher is included for this activity.