About

About
Star Franchise Association

Star Franchise Association

Our purpose is to create a unified franchisee organization that brings together the resources, talents, creativity and knowledge of all Carl’s Jr. operators in order to allow us to maximize the value for our businesses and to promote stability and security for all franchisees within the Carl’s Jr. system.

Current membership includes over 75 companies representing over 1,200 franchise restaurants in the Western United States.

Our Mission

Our mission is to unify franchisees and lead our Brand to enhanced financial viability by living our Carl’s Jr. culture and utilizing the resources and talents of our franchise community while leveraging our strength to demand best-in-class vision and support from our franchisor.

Communicating

Communicating in a recognized and unified voice from the franchisees to the franchisor.

Working

Working with the franchisor for the common good of the system.

Protecting

Protecting and enhancing the economic investments of the franchisees.

Serving

Serving as a resource for the franchise community.

Our Goals

01
Establishing a representative board of directors that represent all franchisees both geographically and in number of units.

04
Developing purchasing efficiencies.

02
Working with the franchisor in the roll-out of new equipment, programs and products.

05
Formalizing lines of communication among franchisees.

03
Developing legal opinions on system-wide franchisee issues.

06
Creating and maintaining relationships with our Vendors and other Associates

2024-2025

Board Members

Brian Cassidy

President | SDC Restaurants

CA, WA

Amir Siddiqi

President | OC Burger Boys

Jay Hafemeister

Vice President | JH Foods, LTD

David Farnum

Treasurer | Murphy’s Star

Amir Siddiqi

Secretary | OC Burger Boys

CA, WA

Sam Wong

Womar, Inc.

Lauren Karcher

JCK / KB Restaurants

Ahmad Moalej

Palisades Restaurant Group

CA, UT

Brett Wiles

Wiles Restaurants, Inc.

CA, NM

Committees

2023-2024 Committees

*2024-2025 Committees to be announced after November 2024 Board Planning Meeting

CA Task Force Committee

Chair: Amir Siddiqi, Max Wetzel (CKE)
Members: Warren Forsythe, Brian Cassidy, Jay Hafemeister, Ahmad Moalej

Marketing Committee

Chair: Amir Siddiqi, Jennifer Tate (CKE)
Members: Warren Forsythe, Bryce Olson

POS/IT/Delivery Committee

Chair: Jay Hafemeister, Bryce Olson, Phil Crawford (CKE)
Members: Dana McClure, Robert Bearden, Chris Schefler, Bill Thorson

Digital Strategy Committee

Chair: Jay Hafemeister, Bryce Olson, Phil Crawford (CKE), Jason Seely (CKE), Shilo Morin (CKE)
Members: Sam Wong, Ahmad Moalej

Ops Committee

Chair: Brian Cassidy, Josh Buchanan (CKE) & Carl’s Jr. President (TBA)
Members: David Farnum, Gary Zurmuhle, Dana McClure, Brett Wiles, David Garrett