• REGISTRATION IS NOW OPEN!!!

    ATTENDEES: Scroll down for REGISTRATION, AGENDA and other important conference info.

  • 2025 SFA Conference
    September 21-24, 2025

    REGISTRATION IS NOW OPEN!!!

    ATTENDEES: Scroll down for AGENDA and other important conference info.

    READ MORE
  • 2025 SFA Conference
    September 21-24, 2025

    REGISTRATION IS NOW OPEN!!!

    ATTENDEES: Scroll down for REGISTRATION, AGENDA and other important conference info.

    Read More

Lock in your spot!

2021 SFA Conference

The Ritz-Carlton, Kapalua
September 19-23, 2021

FRANCHISEES REGISTER HERE

2025 SFA Conference

Agenda

Arrivals

4-7pm          Registration

4-5pm          Vendors/SFA Board Meet & Greet

6:30-9pm    Welcome Reception & Dinner

8-9pm          Registration

7-8am                   Breakfast

7-10am                 Extended Registration

8am                       Welcome/Opening Session/General Meeting (CKE, Franchisees & Vendors)

12pm                      Activities

6-7pm                   Vendor Appreciation Reception

7-10pm                 Vendor Appreciation Dinner

7-8am                    Breakfast

8-10am                  SFA Member Meeting *

10:15am-12pm    CKE & Franchisees Q&A

11-11:30am           Vendors Lunch

12pm                       Franchisees/CKE Lunch

12-3:30pm           Vendor Show

5-6pm                    CKE & Vendors Q&A

6:30-10pm           Dinner

8-9:30am              Breakfast

Departures

Smart Casual Attire for all day-time events, vendor show,  Sunday Welcome Reception & Tuesday Dinner. Monday Vendor Appreciation Dinner is cocktail attire.

* Events marked with star (*) are only open to franchisees.

Hotel Accommodations

Omni La Costa

2100 Costa Del Mar Rd, Carlsbad, CA 92009

SFA has secured a Group Rate of $289/night.

Book online HERE or call (800) 843-6664 before August 1, 2025.

Sponsorships

(Includes 2025 Conference Fees and Associate Membership Fees through June 2026)

  • Recognition as a Diamond Star sponsor in applicable materials including, but not limited to Conference Banner, Website Listing, SFA Directory and Newsletters
  • Premium placement at the Vendor Show, plus 2 complimentary 6ft. tables with skirting (and electricity if required)
  • Up to Six (6) conference attendees, including all meals and activities, and a copy of the Annual Directory
  • Complimentary cover placement of advertisements in SFA Directory
  • Opportunity to attend one Board Meeting or Committee Meeting to meet for 60 minutes and dinner with group at same meeting
  • Recognition as a Platinum Star sponsor in applicable materials including, but not limited to Conference Banner, Website Listing, SFA Directory and Newsletters
  • Premium placement at the Vendor Show, plus 1 complimentary 6ft. table with skirting (and electricity if required)
  • Up to Five (5) conference attendees, including all meals and activities, and a copy of the Annual Directory
  • Priority for premium placement of advertisements purchased in SFA Directory
  • Opportunity to attend one Board Meeting or Committee Meeting to meet for 60 minutes and dinner with group at same meeting
  • Recognition as a Super Star sponsor in applicable materials including, but not limited to Conference Banner, Website Listing, SFA Directory and Newsletters
  • Premium placement at the Vendor Show, plus 1 complimentary 6ft. table with skirting (and electricity if required)
  • Up to Four (4) conference attendees, including all meals and activities, and a copy of the Annual Directory
  • Opportunity for exposure in the in SFA Newsletter (one issue)
  • Premium placement of advertisement purchased in SFA Directory
  • Recognition as a Famous Star sponsor in applicable materials including, but not limited to Conference Banner, Website Listing, SFA Directory and Newsletters
  • Complimentary exhibit space at the Vendor Show (includes one 6ft. table with skirting, and electricity if required)
  • Up to Two (2) conference attendees, including all meals and activities, and a copy of the Annual Directory
  • Opportunity to bring Two (2) additional attendees to Conference at cost
  • Opportunity to purchase advertising in SFA Directory.
  • Recognition as a Happy Star sponsor in applicable materials including, but not limited to Conference Banner, Website Listing, SFA Directory and Newsletters
  • Complimentary exhibit space at the Vendor Show (includes one 6ft. table with skirting, and electricity if required)
  • One (1) conference attendee, including all meals and activities, and a copy of the Annual Directory
  • No additional attendees allowed – to register a second attendee from your company, please register at the Famous Star level. If you wish to bring a spouse or a non-company affiliated personal guest, you may do so by using the Personal Guest Form.
  • Opportunity to purchase advertising in SFA Directory.

Lock in your spot!

2025 SFA Conference

Lock in your spot!

Register today to lock in your spot at the 2025 SFA Conference